Categories
Archives
Advertisments
About Us Industrial Brand Creative is a full service graphic design firm, branding consultancy and advertising agency based in Vancouver, BC, Canada specializing in corporate identity, branding, communication design, advertising campaigns, interactive design and website development.
Awards
Applied Arts - Best Weblog 2006
How Design - Top Ten Web Sites
Lotus Awards - Interactive: Best Interactive Miscellaneous
Portfolios.com - Bronze in Corporate Web Site category + Merit in Self-Promotional Web Site category
Creative Commons License
This work is licensed under a Creative Commons Attribution2.5 License.
No Spec
Entrees

Origins of a Foodie

Recently I became a father to a wonderful little girl, Lila. In the weeks and months leading up to her arrival Andrea and I spent a huge amount of time painting the house, getting rid of stuff (to make room for the 8lb baby and 80lbs of stuff they come with!).

Part of the process involved a book culling. I took the opportunity to house all my food and cooking related tomes in one place which was nice. I got rid of a few duds and discovered some ephemeral treasures such as The Official Foodie Handbook by Ann Barr and Paul Levy. The book is from 1984 and the cover is 100 percent cheeseball (I think quite literally as there’s a photo of the Parthenon or something made entirely of food). Anyway, as it turns out, the contents of the book are quite interesting. I’m still only part way through this book which is packed tightly with all manner of interesting stuff.

I thought I’d find out a bit more info and also discovered that Levy is actually credited with coining the term “Foodie”. Now that is impressive.

With Lila due within weeks, I stumbled onto a chapter titled “The Foodie Life Cycle” on page 19. I’m completely hopeful Lila doesn’t fulfill the exact path outlined, but if she has any of my genes (really hope so!), there’s a good chance she’ll alienate some classmates in the school cafeteria, eschewing sloppy joes for smoked black cod. I’m shamelessly reproducing the full text here with credit in part because I could not have delivered it better. Despite some things which are now outdated and no longer true, much is eerily accurate and now seems rather prophetic given it was penned almost 25 years ago. So dear Lila:

A second generation Foodie is as rare as a white truffle

You are about to be born, to Foodie parents. You will be that rarity in the Foodie word, someone who was born not converted. There will be more of you in the future, but at present you are an infant pioneer–a person with roughly 70 years of service to food in front of you: 51,100 major meals. They will pass all too fast.

You have made arrangements to take your first [meal] in San Francisco rather than Los Angeles, New York rather than Boston, Chicago rather than St. Louis, London rather than Manchester and Lyon rather than Paris; if you are in the eastern hemisphere you have chosen Hong Kong in preference to Manila and Tokyo to Sydney. Above all you have avoided eastern Europe.

You will spend the next four to six months at your mother’s breast, laying down a sensible nutritional foundation for, in preparation for the solid business of a lifetime. If you’ve been born in America, your parents will have no problem weaning you onto a Foodie diet; but if you’ve had the bad luck to be born somewhere where Beechnut Baby Foods (sugar-free, salt-free, additive-free) are not sold, your parents will make a thorough search of the shops of North London or around the rue de Rosier in Paris, Beechnut Foods are also kosher. Continue reading "Origins of a Foodie"

Making Quince Jam

We’re welcoming a new contributor to In The Kitchen: Andrea Bellamy. Andrea runs Heavy Petal, a blog devoted to “Gardening: from a west coast urban organic perspective”. The following article is reproduced from her blog, but since I’m the one who made the jam with her, I figured rather than write my own post on [...]

Continue reading "Making Quince Jam"

Bone Suckin’

This weekend is the Canadian National BBQ Championships in Whistler BC. I’m heading there this weekend and will report back on this and the competition barbeque course I recently took and taught by competitors Brian and Glen of House of Q.
Happy BC Day!

Continue reading "Bone Suckin’"

Giffard (on the) Rocks!

My first encounter with Giffard was at the Alibi Room in Vancouver. It was my birthday and I ordered a drink, the name of which now escapes me. It was a marvellous, refreshing and lively cocktail bursting with the floral notes of lychee that always remind me of gewürztraminer. Okay, so the drink is a [...]

Continue reading "Giffard (on the) Rocks!"

Vij’s Cookbook

Today is my sister in law Rebekka’s birthday, and to start it off right Kristil and I had her over for breakfast this morning. Honest, tasty fare, whipped up by Kristil before I could even drag my butt out of bed: scrambled eggs, toasted bagels and spicy turkey sausages I picked up on the way [...]

Continue reading "Vij’s Cookbook"

Happy Holidays from IBC and Betty Fuller

Long before the In the Kitchen blog existed, there was Betty Fuller and her ground (beef)-breaking alternatives to your typical holiday fare. We have all studied her methods (Ben more so than the rest of us) and admire her for her intricate palette and general joie de vivre. Sadly, her cookbook and accompanying videos have [...]

Continue reading "Happy Holidays from IBC and Betty Fuller"

The Case of the 45 Minute Lemon Meringue

It was a dark and rainy Friday night. The Industrial Brand crew was meeting at Mark’s for an indulgent feast of Moules Normandes and homemade Cassoulet. Mike, our intern, was in charge of dessert. Somewhat new to the culinary world, he had left the studio at 4:50 pm in order to get to his sister’s [...]

Continue reading "The Case of the 45 Minute Lemon Meringue"

Elegant & Inspired

Since Vikram Vij opened his first restaurant twelve years ago, like many of my fellow Vancouverites I’ve been an ardent fan and enthusiastic supporter. What got me hooked wasn’t necessarily a by-the-book interpretation of Indian food as we’ve come to know it here in this part of the world so much as it is the [...]

Continue reading "Elegant & Inspired"

Wine & Whoopemup in Walla Walla

The acrid smell of smoke from a huge local fire hung pungently in the hot summer air in South Eastern Washington State this US Labor Day long weekend, rendering the usually glaring sun an etheral glowing orb and obscurring the normally beautiful views of the Blue Mountain Foothills. This smokey backdrop created an unusual weekend [...]

Continue reading "Wine & Whoopemup in Walla Walla"

Dinner At Home…Vancouver Style

When fellow blogger Jer had a huge Atlantic lobster party a few weeks ago, I took what was left of the four critters I got, and made stock from them. So I’d been wanting to make lobster risotto for weeks. And I finally got the audience for it a few nights ago, when Mark and [...]

Continue reading "Dinner At Home…Vancouver Style"

Food Geeks, Addiction & Other Nasty Bits

“There’s nothing more annoying than food geeks taking photos of their plates of food and posting them on their blog.” I nearly choked on my sip of ice cold Pale Ale on Sunday night when I heard this come from the mouth of one of my food heroes, author, TV host and celebrity chef Anthony Bourdain. Did he just call me a food geek? Bourdain went on to explain that “…real foodies should just give over to the experience of eating and let the experience take them away. No questions. No expectations. No analysis.” Gee, thanks Tony. I’ll try to remember that the next time I’m sitting down for dinner at Per Se or The French Laundry.

Continue reading "Food Geeks, Addiction & Other Nasty Bits"

Need A New Edge?

We’ve all got them. Beautiful knives we bought years ago. And we’ve taken good care of them…steeling them before setting them to work, then washing them by hand (never putting them in the dishwasher! Gasp!) after using and lovingly setting them back in their block to rest before calling upon them to do their duty [...]

Continue reading "Need A New Edge?"

Yes Chef Hawksworth! Right Away Chef!

How often does a civilian get an invitation to work directly under the wing of the top chef in Vancouver for a day? Not often. West Restaurant’s Executive Chef, David Hawksworth, graciously allowed me to infiltrate his tightly knit team and amazing kitchen to assist the day’s prep and evening dinner seatings as a member [...]

Continue reading "Yes Chef Hawksworth! Right Away Chef!"

Holiday 2005 French Extravaganza

This holiday season we decided instead of just making restaurant reservations for our company holiday dinner, Ben and Mark would cook a gourmet nine course French meal paired with a carefully selcted wine flight. A good test of our French cooking skills to be sure! So, we cracked open Anthony Bourdain’s Les Halles cook book [...]

Continue reading "Holiday 2005 French Extravaganza"

Appetizers

Bacon Makes The World A Better Place

Bacon of the Month Club

It’s not that I don’t LIKE vegetarians—I just don’t understand how they can live without bacon! So, the other day when I heard some TV host on the Food Network mention his monthly bacon delivery, I dropped my knife (luckily missing my thumb this time) and listened for details. It seems the California-based website The Grateful Palate—which for some reason I always read as Grateful PLATE—has a Bacon of the Month Club that delivers a different artisan bacon to your doorstep every month for the low low price of $150/year. Plus you get recipes and a free bacon t-shirt!

I want (have to have) this (hint hint)

Though maybe technically a cookbook, it’s not really. The Album celebrates the 5th anniversary of Au Pied de Cochon and chronicles life at the restaurant over a one year period. It features numerous stories, hundreds of photos and dozens of illustrations (that sure look Steadman-esque) and cartoons. Oh, and a foreword by Anthony Bourdain. I found this quote about the book:

Upon reading the innocuous-sounding Beans and Meatballs recipe that starts “using a saw, cut the top off the piglet skulls to remove the brains” and ends “decorate the dish with the fried ears,” I knew this book was truly special.

My wife will hate it, and the fact it’s going to take up another slot in her bookshelf.

Ron’s Back…Ribs

I’ve mentioned Rockin’ Ronnie Shewchuck here before. He’s one of the original local competitive bbq gurus, and author of two, dare I say, defacto, books on bbq: Barbeque Secrets and Planking Secrets. He’s also been basically missing from the scene for over a year, until now. Just now, mere days leading up to the Canadian National BBQ Championships in Whistler, BC (Yes, of course I’m going), I received an email from Ron announcing his return to the circuit at this year’s competion, but also a new cookbook featuring recipies from both books plus a whole bunch of new ones.

Read the rest of this entry »

Delfina = Delightful

I’ve recently become increasingly aware of how disingenuous “new” restaurants can be, many of which seem to be responses to the latest trend (as if charcuterie and wine bars are an original idea). I guess I like old school better: authentic cuisine passionately created by folks who spend more time considering the ingredients and service than funky lighting, posh furniture or squeeze-bottle plating. I recently discovered a fantastic example of this in a restaurant called Delfina in San Francisco’s Mission district.

This hip neighborhood Italian trattoria and pizzeria is the kind of spot where the room, while quite nice, isn’t overly ordained and the tables and chairs are rather humble—in fact, a simple bench runs the length of one wall. One can barely hear the music over the din of excited diners chatting away and the clatter of dishes and shouts from the kitchen. This is not a pretentious room at all, but that’s sort of my point here. Restaurants should be a comfortable environment where you go to experience the joys of discovery and rapture of eating lovingly prepared food. Delfina does not disappoint.

Read the rest of this entry »

Back to school at Rouxbe

After a few years away from school and in the real world I’m diving back into the educational environment but being the web guy that I am, sitting in class just wasn’t my style. Rouxbe has recently launched their own online culinary school in partnership with The Northwest Culinary Academy of Vancouver and invited me to share my experiences as I work through the program.

Not being as informed as many around these parts, I’d imagine that I’m pretty close to their ideal candidate. After living seven years as a student, and then a few more as a prototypical bachelor, my cooking skills hover somewhere between ordering in Chinese and pizza, but in recent months I’ve been courted by my kitchen and have been stumbling my way through new recipes (Szechuan green beans are one thing that I can tackle with confidence!).

Read the rest of this entry »

Rouxbe Launches Cooking School

As someone who has been through basic French cooking training, I can tell you it’s an invaluable addition to your culinary knowledge. Of course, the hands-on, in-person approach is not easily matched by online or other methods of learning, but it seems Rouxbe, our favourite online video recipe site, is breaking new ground in this area.

Rouxbe has a terrific aesthetic, great recipes accessible to the novice and the expert (you can drill right down to the text recipe right away, or learn about the techniques and ingredients involved and see how it’s done if you need the help).

Read the rest of this entry »

Bugs at Vij’s?

Apparently the rumours are true. Vikram and his wife Meeru—ever keen to save the planet with green choices—have introduced environmentally sustainable and good for you BUGS to their menu. I’ve eaten bugs before, but never as crunchy bits in a curry or as a ground component in paratha (Indian flatbread)—the first dish on the menu to feature roasted crickets!

I wonder how this will go over with Vij’s loyal followers used to their more gourmet offerings? Anyone up to go try it?

Which Wood? What Smoke?

Ever wonder what type of wood to use in your bbq? Or even if it makes much difference? Chunks, chips, to soak or not? Hickory, maple, alder, mesquite?

I just came across this handy little write up by Cooks Illustrated testing the merits and differences. Apparently they were surprised by the results. Surprising though really, since mesquite is very strong compared to most fruit woods (e.g. cherry, apple…) and I always thought that was common knowledge.

Read the rest of this entry »

Save-On Cobb

Just came across this great way for you Save-On-Foods points collectors to turn that lazy stockpile of points into something decent for summer: A new Cobb Cooker. Yes, just 65,000 points, or 3,000 points plus $95. Retail on these is $160, so either way, it’s a decent deal. Get cookin’.

Curry in my chocolate

We’ve been eating Zazubean’s chocolate lately here at the office since it’s available at our local coffee shop. Bit pricey for the daily choco-fix, but better than mass-produced chocolate bars that are merely posing as chocolate. Made with high quality dark chocolate and with ingredients like cocoa nibs, mint, chili, etc. they are interesting, and supposedly better for you than just plain old chocolate–and hey, if they remove a little guilt, what the hell. Actually, sometimes they add guilt. Like when I’m eating a Lunatic bar which is supposedly helpful for easing the negative effects of mentrasion, I think the bar shouldn’t be wasted on a guy! Yet, they are tastey and I do feel refreshed after eating one!

Read the rest of this entry »

Kings Taste Bums?

I took this picture in T&T Supermarket on 1st Ave. They need an editor!!

I’m Lovin’ It

New Anus Burgers

Spain … on the road Again

spain-on-the-road-again.jpg

Holy crap. I can’t wait to see this upcoming series called Spain…on the road Again about Gwyneth Paltrow, Mario Batali, Mark Bittman, and Claudia Bassols touring Spain, its culture, food and people.

Ontario Brewing Awards Winners

Gold Medal Winners - Ontario Brewing Awards

On Tuesday the Ontario Brewing Award Winners were announced in Toronto.   57 brands of Ontario brews were submitted for judging across 15 different categories. The big winners were walking away with 3 Golds, 3 Silvers and 1 People’s Choice.  Close behind were and with 2 Golds, 2 Silvers and 2 People’s Choice each.  The People’s Choice favourite was with 3 People’s Choice and 2 Silver Medals.

Last year’s awards caused some controversy around the judging, so this year they brought in a combination of experts and regular joes to do the judging.  The expert’s votes combined to the Gold & Silver Medal winners, and the cumulative results were used for the People’s Choice.

Keep reading for the full list of Gold, Silver and People’s Choice Winners.  

Read the rest of this entry »